These days “immersion” seems to be the big buzz-word for marketing departments. Marketing, being hype driven as it is, tends to stick that “immersive gameplay” label on every single game retail box, console and demo video they release. On a deeper level, everyone in game development seems to agree that “immersion” is an important achievement, if not the ultimate goal of playing games: immersion makes players feel passionately about a game and crave for more of the same.
Unfortunately, many game designers have failed to analyze the constituents of immersion, and have treated the concept as if it were magical – impervious to analysis! In this article, I will try to explore what immersive gameplay is, and how the state of immersion can be created.
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